This policy applies to all the websites we operate, our use of emails and text messages and any other methods we use for collecting information. It covers what we collect and why, what we do with the information, what we won’t do with the information, and what rights you have.
Who we are
Direct Accident Management and its trading names DAMS, McAMS, CAMS and EDGE is an accident management company specialising in road traffic claims and provision of hire vehicles to clients involved in non fault accidents.
Information We collect
We will only ever collect the information we need – including data that will be useful to help improve our services.
We may collect and process the following data about you:
1. Personal information, such as name, postal address, phone number, email address, that you provide by filling in forms on Our website, emailing us, provide via social media, when you contact us via telephone and includes information provided when you submit a question to us or provide us with feedback and any information you provide us in connection with a claim or a road traffic accident.
2. Details of your visits to our site including but not limited to, IP addresses (the location of the computer on the internet), pages accessed, and files downloaded. This helps us to determine how many people use our sites, how many people visit on a regular basis, and how popular our pages are. This is statistical data about our users’ browsing actions and patterns and does not identify any individual. It simply allows us to monitor and improve our service.
How We use the information We collect
We may process your personal data where we need to perform the contract we are about to enter into or have entered into with you or where it is necessary for our legitimate business interests. “Legitimate Interests” means the interests of our company in conducting and managing our business and providing you with the best services and products in the most secure way. These interests include:
- To ensure that content from our site is presented in the most effective manner for you and for your computer;
- To help Us identify you when you contact or visit Us.
- For general administration purposes.
- To help Us improve the quality of Our products and services
- To help Us detect and prevent fraud and money laundering.
- To help Us recover debts.
- To carry out analysis and customer profiling.
When you communicate with us for customer service or other purposes (e.g., by emails, faxes, phone calls, tweets, etc.), we retain such information and our responses to you.
When we process your personal data for our legitimate business interests we always ensure that we consider and balance any potential impact on you and your rights under data protection laws. We will also use your personal data to comply with a legal or regulatory obligation.
If you have any concerns about the processing described above, you have the right to object to this processing. For more information on your rights please see “Your rights” section below.
Choice/opt-in and opt-out
Generally we do not rely on consent as a legal basis for processing your personal data. Where we do require consent we will ask for it and you have the right to withdraw your consent at any time by contacting us.
Sharing your information
We may share your information for any of the purpose set out above with any member of the carefully chosen business partners who provide products or services through Direct Accident Management and Our service providers and agents who perform services on Our behalf, such as data management firms.
We may also disclose your personal information to third parties, if We are under a duty to disclose or share your personal data for legal or regulatory purposes, in relation to existing or future legal proceedings, for the prevention of fraud/loss or to protect the rights, property, safety of Direct Accident Management, Our customers or others.
Information is stored by Us on computers located in the UK. We may transfer the information to other offices and to other reputable third-party organisations as explained above – they may be situated inside or outside the European Economic Area. We may also store information in paper files.
Direct Accident Management have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely to protect against its loss, misuse and alteration. Direct Accident Management take steps to ensure that any businesses that we share your data with will have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored correctly.
Unfortunately, the transmission of data across the internet is not completely secure and whilst We do Our best to try to protect the security of your information We cannot ensure or guarantee that loss, misuse or alteration of data will not occur whilst data is being transferred.
We will keep your information only for as long as We need it to provide you with the goods, services or information you have required, to administer your relationship with Us, to comply with the law, or to ensure We do not communicate with people that have asked Us not to. We are committed to combatting the issue of fraudulent claims and therefore we do retain personal data for this purpose indefinitely. When We no longer need information, We will always dispose of it securely, using specialist companies if necessary to do this work for Us.
Job applicants, current and former Direct Accident Management employees
When individuals apply to work Direct Accident Management, we will only use the information they supply to us to process their application and to monitor recruitment statistics. Where we want to disclose information to a third party, for example where we want to take up a reference or obtain a ‘disclosure’ from the Criminal Records Bureau we will not do so without informing them beforehand unless the disclosure is required by law.
Once a person has taken up employment with Direct Accident Management, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Direct Accident Management has ended, we will retain the file in accordance with the requirements of our retention schedule.
Under the data protection legislation, you have the right to request copies of your data, request rectification of your data, request erasure of your data, object to Us processing your data, the right to prevent your data being used for direct marketing, request Us to restrict the process and where our systems allow, the right to access a copy of the information We hold about you (a subject access request).
If you wish to exercise any of these rights please contact the Data Protection Manager in writing at:
Direct Accident Management, Admiralty House, Ringtail Road, Burscough Industrial Estate, Ormskirk, L40 8JY or by emailing firstname.lastname@example.org. You will then be provided with a form to complete detailing your subject access request. Upon receipt of the satisfactorily completed form we will deal with your request.
For more information about your rights under the Data Protection Act contact the Information Commissioner’s Office https://ico.org.uk.
Burscough Industrial Estate